Select your best sketches to send off to the client. We’ll refine those once we bring the image into Illustrator. Put more and more effort into each sketch, perfecting them, but don’t get too lost in little details. While sketching, keep the things you like and revise the things you don’t. Each version will get better and better, and you may just draw the perfect version on your 10th try! by Mky Drawing the same thing multiple times seems like a waste of time, but it actually is super helpful. Then, choose a few sketches you like the most, and sketch them over and over again. Look for mistakes, find ways to improve, and pick your favorite bits. Take a look at all of your sketches again, this time with a critical eye. You may catch mistakes you didn’t see, get new ideas or even see new potential in concepts you didn’t before. Sometimes you need to take a step back and see your sketches with fresh eyes. When you feel like you’ve exhausted all ideas, put the paper aside, and leave it be until the next day. You should sketch as many ideas and concepts as possible. Focus solely on getting the ideas from your head to the paper. Keep your client’s requests in mind, but don’t be afraid to go a little off the rails and try something different if you feel like you have a solid reason for it.Īt this stage don’t think about drawing “pretty.” Sketch quickly and don’t overthink it. Now, use your keywords as inspiration and start sketching. You’ll never show this to anyone anyways! by Mky 3. Write down every word that comes to mind when thinking about the brand, and don’t worry about making sense or creating something pretty. Start by making a list of all relevant keywords for the project. Once you have all the information you need from your client, you can turn them into a logo that works! And don’t forget that you are the professional, and it’s your responsibility to advise the client and point them in the right direction about their design. Make sure to maintain open communication with your client. What types of design and visual trends is your client drawn to?.What is the history of the company? Does the name have some deeper meaning?.What does the business do? Who is the brand targeting?.And remember, you can never ask too many! Here are just a few to get you started: Without that, you’ll be wandering around in the dark trying to guess what the client wants. Export final files How to make a logo in Illustratorīefore you even open Illustrator, you need to have a well-written brief from your client. So, pour yourself a drink, and let’s take a look at what we will be learning.ġ0. It’s generally much harder to convert a raster image to a vector file than the other way around because it requires more computing power.A gorgeous Illustrator logo design is in your future. Editing vectors in raster-based software can prove difficult. You’ll need a vector-based design program like Adobe Illustrator to open and work on vector files. Vector files tend to be more suitable for graphics rather than photographs. Highly detailed digital photos may be better suited to the raster format, where their individual pixels can be edited. These are some of the disadvantages of using vector files: You can add shapes, text, different colors, and filters to create unique illustrations and designs - plus, you can easily go back and edit over and over again. The bigger you stretch them, the more the quality can decline.īy avoiding blocks of pixels, vector files tend to be more lightweight than raster images such as photos, which can feature lots of camera data. In contrast, raster files only maintain their resolution when fitted to a specific size. There’s virtually no limit on how big you can make a vector image without losing its resolution. Some of the major benefits of vector files include: There are both pros and cons to using vector images over the raster format. All three offer their own specific advantages, disadvantages and ultimately, use cases.Īdvantages and disadvantages of vector files. Basically, vectors don’t lose quality when resized.Īt the same time, don’t confuse either raster or vector formats with RAW files, which are unaltered, uncompressed images made up of direct data taken from a camera’s sensors. They’re created with mathematical equations, lines, and curves - using points fixed on a grid - which means images can be made infinitely larger (or smaller) without losing resolution. This means raster files can become distorted if you resize them beyond the amount of space the pixels were meant to fill. Raster files are composed of a fixed number of square pixels. They’re formed in different ways and are better suited to some projects than others. When you work on any digital project, you’ll encounter two distinct types of image files - raster and vector. Let’s take a step back before actually defining the vector file.
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